World Heritage Site
I was assigned Mount Huangshan as my World Heritage Site. I crafted a logo featuring its iconic mountains and clouds, complemented by an earthy color palette and organic typography. Creating a cohesive brand, I used the branding sheet as a mood board for stationery items like letterhead, business cards, and envelopes. This project taught me the significance of unified design elements in branding, ensuring each piece feels connected and reflects the essence of Mount Huangshan.
Brochure Mockup
Stationery Mockup
Before
After
Before
After
In my stationery package and brochure, I to incorporated more yellow from my palette. In the brochure I enhanced legibility by altering the typeface and included additional graphics for visual appeal.
